The Be Your Own Boss (BYOB) TV show is a youth entrepreneurship reality show that will feature youth between 18 and 26 years old.
Young people with exciting business ideas and fall under this age bracket are eligible.
The idea for the TV show was introduced shortly after Safaricom launched BLAZE, an empowerment platform targeting youth below 26 years.
This platform seeks to help youth, referred to as BLAZERS, to access opportunities, affordable connections, and relevant resources to help them succeed in life.
In addition, BLAZERS can access an exclusive suite of products and initiatives.
The process started with auditions and shortlisting of candidates from various parts of Kenya.
The next step was to take the selected candidates through challenges to test their talent, skills, and character.
The selected contestants come from the counties where the BYOB summits were held.
In the show, only twelve finalists will get the opportunity to pitch their business ideas to a panel of three judges.
Through the BYOB show, Safaricom hopes to empower young people through mentorship sessions and equip them with important business skills.
The winners will walk away with a cash prize of Ksh. 3 million and Ksh. 2 million in business support.
The BYOB TV show will start airing on KTN starting 6th February 2017. To find out more, stay tuned to KTN or check BLAZE’s social media sites.
In 2016, BLAZE held summits in different counties with the objective of empowering youths below 26 years.
The mentorship symposiums gave young people access to mentors from different fields.
Through these summits, young people got the chance to meet, interact and learn from mentors from various fields.
In addition, these summits were as an opportune time for BLAZERS to audition for the BYOB TV show.
The summits were held in Nairobi, Kisumu, Mombasa, Nakuru, Meru, and other counties.
The summits did not only feature widely recognized mentors but also those that have become successful in their own right.
A good example is Ahmed Abdi, found and CEO of Amana Insurance Brokerage. Abdi started off as a matatu tout but has now risen to become a successful businessman in a field dominated by giant firms.
Abdi and other mentors are proof that the youth can rise despite their circumstances.
Some well-known mentors like Eric Muthomi, Stawi Foods CEO, and Mike Muthiga, Fatboy Animations CEO, were also involved.
BLAZE cost hundreds of millions to develop and launch and is the first of its kind in East and Central Africa.
The Safaricom sub-brand is unique since it was co-created with the youth for the youth.
The giant telecommunication firm confirmed that the youth are an important group for the company’s future growth; hence, the investment.
The BYOB TV show will be an opportunity for other Kenyan youth to see other young people’s ideas and zeal to make it.
The BYOB Show is somewhat similar to ‘The Lion’s Den’ show which airs on NTV on Monday’s at 8.00 PM except that the former targets a specific age group.
How to Join Blaze Kenya – Blaze Kenya Sign up
The Safaricom BLAZE service is open to all Safaricom PrePay youth subscribers aged between 10 and 26years.
To join Blaze dial *555# from your Safaricom Mobile or Data line and follow prompts to sign up.