Marketing Strategies that are Still As Effective Today as they Were Yesterday!
Today more than ever, you need to have a sound strategy in your marketing campaigns to secure yourself a spot among those who’ve made it big in business. The saying that a strategy without tactics is as good as a nightmare couldn’t be any truer. This means that you need more than a strategy to see your marketing campaigns off the ground. But then again, to different entrepreneurs and business owners, strategies can mean different things. It will also depend on the nature of your business and your target audience. Your brand will also play a significant role in the marketing strategies you intend to use. Nonetheless, there are marketing strategies that have been long forgotten or were deemed ineffective, but will make a huge impact when utilized today. Below are marketing strategies that are still as effective today as (perhaps even more than) they were yesterday.
1. Email/SMS Marketing
Decades ago when access to mobile technology and the internet was still scarce, email and SMS marketing strategies could not have been as effective as they are today. You’ll bear witness that a majority of the world’s population has access to a modern internet-enabled mobile device. Accessing the internet is no longer an issue as it was in yesteryears. Marketers looking to reach prospective clients in masses would be better advised to utilize email and SMS marketing strategies in their campaigns, considering the ubiquitous use of mobile phones. Sms marketing or better yet text marketing is quickly turning into one of the most effective tactics to connect with prospects and existing clients. Especially if your business communicates to tens, hundreds or even thousands of clients monthly, Lauri Kinkar from https://messente.com/ recommends integrating an SMS API in your communication tools across different platforms. This way, you’ll be able to send hundreds, if not thousands of SMS notifications to your potential clients fast and with minimal effort. With time, this can have a huge impact on your conversion rate, sales, profits, and overall brand popularity.
Among the many reasons why you need to include SMS and email marketing in your marketing campaigns include:
- Sms and email marketing is fast, immediate, and reliable today more than ever
- Better response rates
- Sms and email marketing strategies work well together
- You no longer have to worry about spam filters because mobile phones don’t have SMS spam filters
2. Coupons
Let’s face it, people will never get tired of saving money, no matter how little it is. But if you would take a minute and dig deeper into your past, coupons were considered as things moms would do, cutting out coupons from magazines and newspapers. It was also a poor fork and elderly people thing – people in need of an extra buck. Today, everyone is on the internet checking for the best deals on coupons. Online consumers will not make a purchase decision today without being influenced by coupons in one way or the other. The strategic use of coupon marketing has been cited to be the force behind running a successful eCommerce business. This is because they help to inspire customers to take the purchase action. But then again, there is a need to find the best coupon marketing strategy that best suits your business marketing needs.
3. Catchy Slogans
Competition hasn’t gotten worse, nope, it has gotten fiercer! So, what does this mean in marketing? Any marketer out there will now more than ever want to draw out their big guns to draw more attention to their products and brand. One of the most effective strategies to use in your marketing campaigns today would be to use a catchy slogan. With the advancements of mobile technology and the internet, using a catchy slogan will help to highlight your brand making it memorable to the consumers. Essentially, more than ever before, you would want to use a catchy slogan for the following reasons:
- To position your brand and boost brand recognition
- To increase your products’ demand
- As a tactic to build stronger and better customer relations
- To help you stand out more
4. Promotional Gifts
Decades ago when geographical barriers were a hindrance to effective marketing, the use of promotional gifts as a marketing strategy did not add as much value as marketers would have wanted it to. Today, geography is no longer a restriction. The internet, shipping services, and effective communications tools have made it possible for distributors and retailers to handle both local and international orders in a matter of minutes. The use of promotional gifts as a marketing strategy has allowed distributors and retailers, both online and offline to maintain a steady stream of regular clients. In addition to this, for regular clients you rarely see in person, it’s only fair if you appreciated them with a promotional gift. Call it hitting two birds with one stone, but this is strategic marketing at its best!
Finally, having a plan that includes research, analysis, and articulation will help to get you started even on the most complex of marketing fallbacks. As you can see your marketing strategies don’t have to be futuristic. There are still many ideas to be borrowed from yesterday’s forgotten bag of tricks, and if done right, these are still as effective as (perhaps even more than) they used to be.
