Toyota Kenya Unveils The New Look 2018 Prado VXL
Nairobi Kenya: Toyota Kenya has unveiled the new 2018 Land Cruiser Prado VX-L.
The 2018 Prado, which boasts of a luxurious, sophisticated and sleeker look with enhanced interior features, was unveiled by the Cabinet Secretary, Ministry of Industry, Trade and Cooperatives, Hon. Adan Mohamed, at an event held at the Muthaiga Golf Club.
Speaking during the launch, Toyota Kenya MD, Mr Arvinder Reel, said that the introduction of the new model was informed by increased market demand for a more luxurious model.
“Over the last few years, we have seen an increase in the demand for Toyota Prado models and as such inclined to continue meeting our customer’s needs. This is exemplified in the new Prado where we have enhanced both the exterior and interior features boosting the functionality of the vehicle. It is a sight to behold,” noted Mr. Reel.
With a new combination of a robust and advanced feel, the Toyota Prado 2018, dubbed the Beast of SUV, maintains the distinctive Land Cruiser robustness of the current model, while pursuing a radical evolution towards a more modern and advanced impression. It is a ‘tough’ machine that embodies an agile and dynamic design.
The automobile industry in Kenya has witnessed a decline in the last two years. Amid this decline, Toyota has increased its market share by 5% in 2017, with the Toyota Prado commanding a 47% market share in its segment.
Toyota Chairman Amb. Dennis Awori attributed this growth to an enabling operating business environment, with Toyota Kenya further planning to cement their position in the country.
On his part, the Cabinet Secretary lauded Toyota Kenya’s support for the Government’s “Big Four” agenda – with a focus on manufacturing – through the planned expansion of the existing Toyota Kenya assembly plant to incorporate more car models, terming it a move that will contribute to employment creation and impact the other three agendas.
Hon. Mohamed also announced the planned unveil of a new Motor Vehicle Sector Policy geared towards facilitating expansion of existing investments as well as new ones in the pursuit to create jobs. He urged Toyota and other sector players to taka vantage of this to invest more in Kenya.
Toyota Kenya also announced a partnership with several financial institutions that will see the institutions offer customers financing solutions for the new Prado.
“The objective is to ensure that customers enjoy the brand new vehicle within their monthly operational budget,” continued Mr. Reel.
Toyota, which is one of the world’s leading vehicle manufacturers, has been in operation in Kenya since 1964.
About Toyota Prado
Commanding a 47% market share in its segment, consistency and reliability are the keys that unlock the legendary Toyota Prado. With a heritage that dates back over half a century, the Land Cruiser’s off-road performance has earned it a rock solid status of reliability and now inheriting the pedigree of its predecessors while instantaneously lifting the benchmark in superior on-road performance and interior versatility. The Prado takes a major stride forward.
About Toyota Kenya Limited
Toyota Kenya Limited (TKL) is the sole distributor and service provider of Toyota, Yamaha Motorcycles and Hino truck and bus brands in Kenya. TKL is owned 100% by Toyota Tshusho Corporation [TTC]; the trading arm of Toyota Motor Group [TMC].
Our Head Office is in Nairobi, with branches in Mombasa, Eldoret, Kisumu and Lodwar with more representation across most counties.