An Amazon messaging app could be making its way to your smartphone soon.
The online retailer is reported to be working on a messaging app dubbed Anytime.
Anytime is a standalone messaging app that will work across computers and mobile devices.
The report also suggests that Amazon is already surveying customers about their preferences in a messaging app.
Features of the Amazon messaging app (Rumored)
According to AFTV News, Anytime is a standalone feature that will rival existing social networks.
Anytime will support messaging, voice and video calls. This involves calling businesses to make reservation or order products.
The app also comes with photo sharing capabilities and users will also be able to apply filters to pictures and videos.
With Anytime, you can also mention other users in your photos or videos, use stickers and Gifs, and play games.
Anytime to Take on Facebook Messenger & Whatsapp
Mobile apps have become the heart of the mobile experience. They are, perhaps, the most popular feature in smartphones today.
Users are spoilt for choice since they have several options to choose from.
That means that app developers have to bring their A-game if they target numerous downloads and continued use.
Anytime joins a messaging space that is dominated by Whatsapp and Facebook Messenger.
The app faces very stiff competition.
This will not be an easy nut to crack. Possible yes, but it calls for strategic marketing.
The messaging space is also crowded and the existing apps seem to have earned a loyal user base.
The two messaging platforms have already gained a huge following; hence, it seems quite ambitious that Amazon would want a piece of the action.
At present, Whatsapp brags a membership of over 1.2 billion and counting while Facebook messenger also hit 1.2 billion users in April 2017.
Taking on such messaging giants is not easy and that it’s prudent to say that the Amazon messaging app is an ambitious product.
Also, convincing people to switch is not always an easy task.
However, if the Amazon messaging app comes with life-changing features and tools, people will easily adopt it.
But, Amazon could be at an advantage:
If Amazon challenges traditional adoption obstacles in the messaging app, fate may be in their favor.
In addition, while Facebook is working to turn Messenger into the first point of contact between customers and businesses, Amazon has very strong ties with retailers.
Also, the online retailer has a robust consumer brand and this could pose a real threat Facebook Messenger.
Amazon not New to Messaging Space
Amazon is not new to the messaging and communications space.
The online retailer announced Amazon Chime, a video conferencing app, earlier this year.
The real-time, secure, and unified communications app makes meetings more ‘efficient and easier to conduct’.
Chime was developed to take similar existing services such as Skype for Business and Alexa.