Iflix, the video on demand service provider has officially entered the Kenyan market.
Reports that the Malaysian video streaming service would be launched in Kenya and other African countries have been doing rounds for several months now.
Early this year, the company created Iflix Africa to facilitate the setting up of its services in Africa. So far, the company has established operations in Nigeria and plans are underway to launch in Ghana, Tanzania, and Zimbabwe.
The company’s entry into the Kenyan market heightens competition in the online entertainment platforms such as Netflix and Showmax both of which established operations in 2016 and 2015 respectively.
In Africa, the company will be leveraging the increasing youthful population and growing penetration of the internet and adoption of smartphones.
Iflix Kenya Country Manager Paul Coogan revealed that the company plans to revolutionize the consumption of online content.
“We are incredibly excited to bring Iflix’s world class service to Kenya. With the largest selection of the best TV shows and movies from all over the world, Iflix is primed to revolutionize the way we as Kenyans consume entertainment.”
The company will also bank on the growing demand for online video content.
On the other hand, given that other internet TV services such as Showmax have already established operations, Iflix has to try harder to attract subscribers.
Coogan described Iflix as a game-changer.
“What makes Iflix different to other Internet TV Service providers is the great and intimate appreciation that we have for our consumers. From our content mix to our focus on localization- our consumers and their needs are key” he continued.
Iflix subscription fee
The company is offering their services at Ksh. 260 per month.
The subscription will include:
- Unlimited access to vast library of thousands of first-run exclusive shows, popular TV series, movies, local and regional content, children’s content and much more
- Access to Iflix on up to 5 devices at once. These include phones, tablets, laptops, desktops, TVs and other connected devices
- Download TV shows and movies to any phone, tablet or mobile device to binge-watch offline
- Share Iflix subscription with family or friends and watch shows on two different devices at the same time.
How to subscribe to Iflix’s 30-day free trial
Consumers can sign up for a free 30-day trial via the Iflix website.
This offer gives unlimited access to numerous TV shows, movies, children’s shows, and much more.
Subscribers will also be able to access the content on their mobile phone, laptop, tablet, TV at zero financial obligations.
Devices that can access Iflix
The service allows customers to access content on two devices simultaneously and downloads for offline viewing.
- Apple devices: iPhone 5 and above, iOS9
- Later Android devices: 4.4 and above
- PCs: Windows 7 and 8 Mac: OSX and above Supported browsers: Chrome 40+, Safari 7+ and IE11
Iflix is a video on demand service provider whose focus is on emerging markets. The company was established in 2014 and is headquartered in Kuala Lumpur, Malaysia.
Currently, the company operates in over 20 countries and is estimated to have over 5 million subscribers (according to May 2017 statistics).
The company has formed partnerships with several studios and telecoms both regionally and globally.